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Ad Mediation Platforms in the Middle East
Mobile Technologies Hashim Hayat Mobile Technologies Hashim Hayat

Ad Mediation Platforms in the Middle East

Ad mediation is a platform used by application developers to connect multiple ad networks to their applications. It serves as an app monetization solution for developers looking to increase their ad revenue. Ad Mediation platforms aid in maximizing ad display and eCPM (estimate of revenue per thousand ad impressions) by sending ad requests to multiple ad networks, thus acting as a mediator between the app publisher and ad networks. They also allow developers to find ads themselves from networks and advertisers directly.

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